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Apple airs new holiday ad Misunderstood featuring iPhone 5s and more

Apple has kept with its annual tradition of airing a seasonal ad featuring Apple devices in holiday settings. Last night, the companys 2013 holiday ad aired; its 90 seconds long, noticeably longer than most TV spots. Its set to the tune of "Have Yourself A Merry Little Christmas" and shows a family gathering for the holiday.

We wont spoil the emotional twist of the ad, but the title -- combined with early scenes of a teenage boy who seems to be distancing himself from the celebrations around him by burying his nose in his iPhone -- may give you a hint where this is going.

You can check out Apples annual tearjerker below.

Data source: via TUAW (By Michael Grothaus)

Posted by Unknown at 9:45 PM

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Labels: 5s, ad, airs, and, apple, featuring, holiday, iphone, misunderstood, more, new